Blackie's Consultants

Blackie's Consultants
Brand Guidelines

This brand guideline consolidates all the brand assets for Blackie’s Consultants in one convenient and shareable space.

Values

Blackie’s Consultants strive to keep your business performing across borders by making sure that you, the client, comply with the most updated and current laws and regulations.

Tone & Personality

Quality, credibility and simplicity.

Visual foundation

Blackie’s visual identity embraces clean design, prioritizing open white space for readability, fast load times, and efficient workflows. Images are kept generic to maintain universality. Consistency is key, from date and time formats to punctuation and number styles, while maintaining sentence case for content and title case for headings.

Logos are visual shortcuts for identifying a brand. They may be made up of symbols, shapes, and stylized text or a combination of all three, and through the visual choices made should evoke a company’s brand story.
Display the logo and icon on any colour that strongly contrasts with the background colour.

Primary Logo

Blackies logo with colour

Secondary logo.

Download the Phakisa Holdings Logos:

Primary Colours

#FFC10D

RGB: 255, 193, 13

CMYK: 0, 26, 99, 0

#DE9402

RGB: 222, 148, 2

CMYK: 12, 45, 100, 0

#251C13

RGB: 37, 28, 19

CMYK: 63, 66, 73, 78

#F6F8ED

RGB: 246, 248, 237

CMYK: 2, 0, 7, 0

Secondary Colours

#D0D98B

RGB: 208, 217, 139

CMYK: 20, 4, 57, 0

#C3D9B4

RGB: 195, 217, 180

CMYK: 24, 4, 35, 0

#FB9813

RGB: 251, 152, 19

CMYK: 0, 48, 100, 0

#5D5D5D

RGB: 93, 93, 93

CMYK: 62, 54, 53, 26

#E0E0E0

RGB: 224, 224, 224

CMYK: 11, 8, 9, 0

This typography will distinguish the brand from the crowd, conveying the brand personality in an instant, attracting and holding the audience’s attention, building recognition, establishing a sense of occasion, structuring information and promoting understanding.The typeface chosen represents the brand and is easy to read and is flexible enough to cover all the times and places when something needs to be said.

Primary font

Georgia

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

Secondary font

Arial

ABCDEFGHIJKLMNOP
QRSTUVWXYZ1234567
890!@#$%^&*()

Imagery Guidelines

  • Do not use illustrative artwork.
  • The theme of the images should relate back to logistics and transportation; export and transport industry e.g. Cargo ship, Cargo plane, Trucks, Containers, shipyard, ports, border crossings and Vehicles in motion.
  • Mobile optimisation is very important, make sure all images work well on mobile devices.
  • Avoid potentially offensive or sexual images.
  • Never use copyrighted material from other sites without permission nor watermarked images.
  • Use images of a sufficient quality. No pixelation.
  • Don’t show brand names unless they are in context with the article.
  • Never stretch or alter the original image aspect ratio.

Image examples:

customs clearance
Truck driving to sunset

Do's

  • Ensure that people are relatable in a South African context.
  • Use images of a sufficient quality. No pixelation.

Dont's

  • Avoid potentially offensive or sexual images.
  • Never use copyrighted material from other sites without permission nor watermarked images.
  • Never stretch or alter the original image aspect ratio.
  • Avoid combining red and green as these are Christmas colours.
  • Avoid showing brand names unless they are in context with the article.

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